SPOTHOT

The analysis of social media data poses several challenges: first of all, the data sets are very large, secondly they change constantly, and third they are heterogeneous, consisting of text, images, geographic locations and social connections. In this article, we focus on detecting events consisting of text and location information, and introduce an analysis method that is scalable both with respect to volume and velocity. We also address the problems arising from differences in adoption of social media across cultures, languages, and countries in our event detection by efficient normalization.