Swatch Case Study-Commentary

Thunderbird International Business ReviewVolume 54, Issue 5 p. 763-765 Case Commentary Swatch Case Study—Commentary Claude Cellich, Corresponding Author Claude Cellich ccellich@iun.ch International UniversityVice-President for External Relations, International University in Geneva, ICC 20, Rte de Pré-Bois, 1215 Geneva 15, Switzerland, (+41 22) 710 71 10/12 (phone), (+41 22) 710 71 11 (fax)Search for more papers by this author Claude Cellich, Corresponding Author Claude Cellich ccellich@iun.ch International UniversityVice-President for External Relations, International University in Geneva, ICC 20, Rte de Pré-Bois, 1215 Geneva 15, Switzerland, (+41 22) 710 71 10/12 (phone), (+41 22) 710 71 11 (fax)Search for more papers by this author First published: 29 August 2012 https://doi.org/10.1002/tie.21498Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat Volume54, Issue5September/October 2012Pages 763-765 RelatedInformation