Born out of a 5-year-long scientific research by the University of Venice, The Cooling Solution is a photographic project which investigates how people from different socioeconomic backgrounds adapt to rising temperatures and humidity. The project has been developed as an indoor and outdoor exhibition, a catalog, and a website. It points out inequalities linked to access to energy and cooling technologies in India, Indonesia, Brazil and Italy reflecting on the way cooling strategies, architecture and social habits affect our relationship to the increasing heat across the world. The project starts from scientific data and blends them with personal stories and portraits to return an immersive and engaging experience for the visitors. The successful exhibition held in Venice in 2023 resulted in a wide dissemination of the research outputs outside of the sphere European research projects usually reach, involving a broad, diverse and international audience. Key for the development of the project was the involvement of different skilled professionals, which added a crucial element to the mix. The coordination of work was assigned to a communication agency specialized in academic content, who guided the photographer in developing her reportages, but also developed a narrative which could hold together the dozens of scientific papers produced during the ERC project with the photography. The involvement of a professional curatorship then allowed to plan, layout and choose a subset of 67 pictures among the hundreds shot by the photographer, creating at last a multilayered narrative where all elements - texts, scientific data, photography - coexisted without prevailing on one another. While planning and implementing the exhibition, the human dimension has always remained prevalent, knowing that the possibility to resonate and link with people's thoughts and possibly behaviors can be mediated through personal emotions.
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