IntroductionProtests in South Africa have become increasingly common, as they are recognized as a fundamental human right and a form of social justice. In South Africa, the most prominent protests center on issues related to service delivery, driven by marginalized communities demanding necessities such as water, electricity, and sanitation. These apolitical protestors are commonly labeled as irrational, violent, or politically manipulated, which serves to delegitimize their actions and obscure the deeper socio-economic and structural inequalities fueling their discontent. These labels are not neutral; they function as instruments of power that allow the state to categorize different groups in ways that justify either coercive force or calculated diplomacy. Thus, labeling becomes a mechanism through which the state manages dissent.MethodsThe aim of this paper is to critically examine how apolitical protests in South Africa are (mis)characterized and (de)legitimized, and how such representations shape both public perception and state responses. The paper adopts a qualitative, desktop-based secondary research approach, employing labeling theory as the theoretical framework, and focuses on how power influences the construction of meaning surrounding such protests.ResultsThe findings reveal that labeling and stereotyping criminalize dissent and delegitimize grassroots mobilization, especially when it is not aligned with dominant political interests. This shapes how the state and police respond to such protests.DiscussionIn conclusion, the paper argues that such (mis)characterizations reflect broader struggles related to who has the authority to define legitimate political expression in post-apartheid South Africa.