The Role of Institutional Entrepreneurship in Building Digital Ecosystem: A Case Study of Red Collar Group (RCG).

Institutional entrepreneurship has increasingly played a critical role in successfully achieving organizational transformation, especially one that involves building a digitally enabled ecosystem. However, despite fruitful research on institutional entrepreneurship, it is still not clearly understood how one might successfully achieve organizational transformation. Thus, our study aims to disambiguate this black box by examining the case study of Red Collar Group (RCG), a market leader in making custom made suits. The findings of this case highlight the significant role played by institutional entrepreneurship in achieving organizational transformation. It highlights that institutional entrepreneurship is evident in different modes of action in the transformational process of building the digital ecosystem.