We examined the content of and reactions to stereotypical comments about men and women. In Study 1, daily comments participants recalled hearing people make about "what men/women are like" were generally negative and targeted the other gender. Men rejected negative comments about both genders, whereas women rejected negative comments about women more than comments about men. In Study 2, college participants could confront an online interaction partner who made an other-gender sexist comment. Women confronted a comment targeting women and had more negative reactions to sexism directed at a woman than at a man; men had equivalent, negative reactions to sexism that did not depend on target gender. Study 3 extended and replicated Study 2 by including both other-gender and same gender sexism. Results showed that (a) women were more attuned to men's sexism toward women compared to all other types and (b) men responded negatively to sexism about either gender, but were more likely to confront sexism directed at women than sexism directed at men. We suggest that women's tendency to confront sexism when it targets women but not men may reinforce stereotypes that undermine gender equality.
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