Developments in Marketing Science Proceedings of the Academy of Marketing Science The Customer is NOT Always Right Marketing Orientationsin a Dynamic Business World（2017）
Northwestern University
被引用0|浏览2
摘要
Marketing and marketing communications have changed dramatically over the past 50 years. This article traces the changes through a set of models, starting with Customer Marketing (CM) then Customer Relationship Marketing (CRM) and finally CN2, the Customer Networked/Negotiated system. Illustrative details are provided for each of the systems. Based on this evolution, a new academic/professional research agenda is proposed.
更多
查看译文
关键词
Distribution Channel,Customer Relationship Management,Direct Marketing,Marketing Communication,Marketing System
原文链接
分享
引用
