A New Semiotics is an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work. The authors start off by asking ‘What is semiotics?’ and go on to outline a journey towards a new semiotics. It offers a clearer way forward out of the prison of complexity invented by the fathers of contemporary semiotics—Peirce and Saussure. Each chapter ends with a summary, exercises and discussion points for students, and further reading. This is the ideal text for introductory courses in semiotics within linguistics, communication studies, visual arts and related areas.
Abstract David Sless’s journey to information designer coincides with the history of IDJ. David’s first paper was published in the second issue (1979). David’s journey alongside IDJ included the generosity of Peter Simlinger of IIID (1980s) and the encouragement of Paul Stiff of Reading University (1990s). IDJ is still a vital part of David’s life.
This article reports on the work of Communication Research Institute (CRI), an international research center specializing in communication and information design. With the support of government, regulators, industry bodies, and business-and with the participation of people and their advocates-CRI has worked on over 200 public document design projects since it began as a small unit in 1985. CRI investigates practical methods and achievable standards for designing digital and paper public documents, including forms; workplace procedural notices; bills, letters, and emails sent by organizations; labels and instructions that accompany products and services; and legal and financial documents and contracts. CRI has written model grammars for the document types it designs, and the cumulative data from CRI projects has led to a set of systematic methods for designing public-use documents to a high standard. Through research, design, publishing, and advocacy, CRI works to measurably improve the ordinary documents we all have to use.
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