本文通过问卷调查、数据分析方法,了解当代大学生对汉服的态度、认知度,从而可以采取不同的汉服实践方式,进而推动汉服在大学生中的传播,使汉服更广为人知和被人接受.

本文通过文献调查对汉服运动实践模式进行研究探索,总结可实行的实践模式以及不同人群所适合的实践模式,让汉服重新成为展现中国人身份的服装.

社会日新月异的变化为我们带来了更多选择,如今"快时尚"已成为时下年轻人在服装选择方面的标准.以精准时尚而独步于诸多快时尚服装零售品牌的ZARA的成功,有赖于其独特的供应链模式.本文主要分析西班牙最大服装品牌ZARA供应链的供应链模式和营销模式,让我们更加了解ZARA取胜之道,也为其他服装品牌提供借鉴之处.

This paper analyzes the competitiveness of Beijing's cultural creative industries, investigates the overall competitiveness of Beijing's cultural creative industries in the international market share, and reveals the comparative advantage and industrial competitiveness of Beijing's cultural creative industries in cultural creative products and cultural creative services. This study comprehensively evaluates the competitiveness of Beijing's cultural creative industries.

Based on existing research results and the gravity model, the present paper constructs a gravity model of the export trade of Beijing's cultural creative products and services. This paper also analyzes the main influencing factors of the export trade of Beijing's cultural creativity using the gravity model.

On the basis of relevant literature on the status and popularity of network consumers, we adopted a questionnaire on the relationship among consumer online shopping value, E-satisfaction, and E-loyalty. According to the analysis results, we draw the following conclusions: (1) the value placed on online shopping customers has a direct positive effect on E-satisfaction; (2) the value placed on online shopping customers has a direct positive effect on E-loyalty; and (3) customer E-satisfaction has a direct positive effect on E-loyalty. The results of this study can be applied to online shops beneficially. By placing value on online store customers, a business owner can achieve customer E-satisfaction, and obtain lasting E-loyalty from consumers. Overall, this topic is of significance.

This research analyzed the effect of other customers’ perceptions (physical attraction and suitable behavior) to stores’ attitude and behavior in fashion store. For an empirical purpose, this research is preceded with statistics of SPSS 18.0 and AMOS 18.0 by analyzing the result of 200 people who recently purchased fashion merchandises. The result of this research is as following; first, physical attraction and suitable behavior to other customers did give a positive effect to the store’s attitude. Between two variables, the physical attractiveness was more effective than suitable behavior. Second, the attitude of consumers towards stores did show a positive effect on behaviors of customers.

In this paper, the influence of consumers’ emotions on purchase intention is studied by using empirical evidences. Results show that the dimensionality of consumers’ pleasure exhibits the varying relevance and forward predictability of consumers’ willingness to buy. Hence, consumers’ emotions during shopping significantly influence their buying intents, for example, positive (pleasant) emotions positively influence consumers’ shopping behavior.

随着经济的快速发展,生活水平不断提高,解决温饱问题已经成为历史;人们追求高质量的食品.生活节奏加快,人们就热衷于高质量的快餐食品,饮食上摄入量要比之前大大增加,而活动量比之前大大减少,因为交通比较方便,并且大家都买了私家车,平时工作繁忙,锻炼时间较少,中国的肥胖人群的数量逐渐上升,服装产业的批量化生产都是针对大众人的体型设计,使得肥胖人群很难买到合适的服装,即使买得到合适的尺寸,款式、版型也不是很流行,使得针对肥胖人群的服装私人定制成为服装行业亟待解决的问题.

This study focuses on Ali Trademanager (阿里旺旺), an e-commerce communication tool, to analyze the relationship between the concept of interests developed by Gwinner et. al. (1998), who proposed a paradigm as a starting point for domestic and foreign scholars to assess the relationship between the interests of customer satisfaction. This study also intends to organize the relevant literature, draw the appropriate research, and combine the assumptions made regarding the characteristics and development of Ali Trademanager. It also uses customer interest in the social dimension, which adds another benefit as a function of two factors that affect customer satisfaction. Consequently, customer satisfaction as a result of a variable construct is a theoretical research model in this study. The design and distribution of the questionnaire, as well as data collection, were performed through various social networking platforms, such as micro-channel, micro-channel circle of friends, Sina Weibo, Tencent QQ, and QQ space. SPSS statistical software was employed for data analysis to build a test model used in this study to assess the degree of influence of customer interest in social and functional differences in the degree of efficiency and customer satisfaction. In terms of social and functional benefits, empirical results indicate that customer interest positively influences positive customer satisfaction, including the social influence of customer satisfaction and the greatest explanatory power. The social and functional benefits have been determined to have a significant positive correlation. Based on the results and the current status of the development of the e-commerce industry, the electricity suppliers improve customer perception of relational benefits, thereby enhancing customer satisfaction. The study suggests recommendations, including maintaining long-term relationships with customers.

The development of network information technology and the acceleration of people’s pace of life have caused online shopping to become an indispensable part of the lives of many consumers. Chinese online clothing brands have rapidly grown in this context. First, this paper introduces the development situation of Chinese online clothing brands and proposes that customer-perceived value may affect brand competiveness. Second, this study designs questionnaires and conduct a survey of customer-perceived value of online clothing brands based on the literature review and obtains the scale of customer-perceived value based on online shopping. Finally, strategies and measures that could be adopted to enhance the customer-perceived value during the development process of online clothing brands are proposed.

探讨服装企业线上线下的三大销售矛盾：线上线下互相争夺消费者，导致同一企业内部的矛盾；运营成本差异，导致品牌企业与代理商之间的矛盾；批发价格不一致，导致分销商之间的矛盾。针对上述矛盾，提出了解决电子商务企业线上线下销售矛盾的方法：打造一个子品牌；线下针对大客户，线上服务小客户；线上下单服务，线下取货服务；线上接受线下无门店区域的消费者；线上、线下同价格，两条腿走路。

纽约是世界城市之首,纽约是全球文化创意产业集聚区最为繁荣和发达的地区,纽约的艺术产业集聚区尤其发达,研究纽约SOHO艺术集聚区的发展脉络对我国798艺术集聚区有重要的借鉴作用.

在归纳当前高校学生学风现状的基础上，分析了产生学风问题的社会原因、教师原因、学生原因和制度原因，提出要引导学生正确认识社会问题，建设良好教风，教育学生树立终身学习理念，切实执行制度等改善学风的对策。