Since China's reform and opening up,China's retail industry has been greatly developed. During the past 40 years,it has experienced revolution in department store,supermarket and chain store,and the revolution aroused by e-commerce. The short interval between revolution in supermarket and department store is because of the rapid development of China's economy;the update in business form of retailing is connected with economic development level,and the connection with the most advanced world retailing business form also shortens the update time period of China's retailing business form. The revolution in supermarket and chain store are almost synchronous;the reason for that is that the development of supermarket needs chain operation,while the scope of revolution in chain store is much wider than that of revolution in supermarket. China's fourth revolution in retailing is synchronous with the world;it has even been the leader of the fourth revolution. The fourth revolution in retailing is an all-round one with the greatest influences;there have been profound changes in retailing business form and operation pattern,such as the perfect integration of online and offline,the intervention of Internet giants,and the enduring driving forces provided by scientific technology. We can carry out research on the driving forces of innovation in retailing from the aspects of both consumers and enterprises:from the aspect of consumers,it concerns the advantages of price, the sound shopping experiences and the decrease of shopping cost;and from the aspect of enterprises,it concerns the decrease of cost,the improvement of efficiency and value creation.

改革开放40年来流通领域变化最大的莫过于零售业,中国的零售业从计划经济时代的各种专业小店铺发展成业态齐全、形式多样、技术先进、日新月异的现代化商业.近年来,零售业加快了创新的步伐,各种新型业态、经营模式和经营理念不断涌现,2016年11月国务院办公厅出台《关于推动实体零售创新转型的意见》,学术界对未来零售业的创新发展提出了许多新的看法,认为第四次零售革命已经发生.在业界,“新零售” “智慧零售” “无界零售”等新概念纷纷提出. 零售业的创新发展成为热门话题,如何认识零售创新以及新的零售革命,本文将进行一些较为深入分析研究.

2016年10月,马云在杭州的云栖大会上提出了“新零售”概念,各种宣传“新零售”的文章随之见诸报端和网络,对新零售进行诠释,似乎零售业将要开启一个“新零售”时代. 什么是“新零售”呢?马云说:“线上线下和物流必须结合在一起,才能诞生真正的新零售.线下的企业必须走到线上去,线上的企业必须走到线下来,线上线下加上现代物流合在一起,才能真正创造出新的零售来.” 线上和线下的结合就是O2O,几年前就流行了,不是什么新事物.马云在这里加了个与“现代物流”结合,而“现代物流”在我国十几年前就提出来了,物流的技术每年都在进步,“现代物流”是个与时俱进的概念.

电子商务以其后发优势不断冲击着实体零售业.作为建设中的国际消费城市,上海实体零售业也受到电商的巨大冲击,面临供需失衡、业绩下滑、大规模关店等困境.本文分析了影响上海市实体零售业发展可能的因素:电商快速发展挤压实体市场,实体零售自身成本居高不下,零售业态与商品同质化问题严重等.继而选取电商指标和成本指标作为自变量,使用偏最小二乘法(PLS)论证影响上海实体零售企业的主要因素.结果表明,网购对上海实体零售额具有显著的挤压作用,人口及收入也是重要的影响因素.

电子商务的快速发展给消费领域带来了深刻的变化.对近年来网络零售与社会消费品零售总额的增长数据进行分析和对比,发现网络零售对居民消费起到了积极的拉动作用.在此基础上,利用2005-2015年间电子商务相关指标、人均可支配收入、人均居民消费水平等数据,引入偏最小二乘法,建立多元回归模型进行实证分析,量化研究网络购物交易额、快速服务企业业务收入、网络购物用户规模与人均消费水平之间的关系.模型结果表明,各项指标均对人均消费水平有着积极的促进作用,从而表明发展电子商务能有效拉动消费需求.

The rapid development of e-commerce and online shopping platforms brings China’s retail industry with significant turbulence;the new normal of national economy further accelerates the adjustment of retail industry,which leads to unprecedented difficulties for China’s physical retail industry;and there are so many new changes on the supply side of retailing. With the help of data analysis,it is found that,with the development of e-commerce and online selling platforms and the participation of large amount of SMEs,the significant supply side and unified domestic market has been formed. The proportion of online shopping is continuously increased,and physical retail industry is facing the problems of overcapacity and restructuring. The development of e-commerce eliminates the barrier of protectionism in commodity circulation and enhances market competition,which leads to so many new changes in consumption regional distribution and retail market. And this will also lead to the deepened supply-side reform in the retail industry,and have profound and significant impact on circulation industry and production and consumption system.

我国农村人口占全国总人口近一半,但是农村地区实现的社会消费品零售总额只占全国的13.7％,是什么原因造成农村消费水平如此之低？本文对此进行详尽分析,并深入到河南省卫辉市进行调查,通过调查和研究发现:农民工在城市消费、农民工回家前在城市的采购、农民工家属进城探亲、农村居民到城镇购物、农村居民在网上购物等使得本来应该计入农村的社会消费品零售总额计入城市,所以目前的农村社会消费品零售总额并不真实反映农村居民的实际消费水平.

我今天分享的题目是电子商务对传统商业的影响机理.为什么要讲这样一个问题,我们现在每个实体零售商都深切感觉到电子商务对我们冲击很大.我们大卖场生意在下降,我们家电商店有的已经关门.这种冲击是史无前例的,我们必须要深层次分析这个问题.这个冲击背后的原因是什么?我今天从机理的角度讲一下这个问题. 关于讲这个问题要提到马云,马云曾经讲到这个问题,他多次在不同的场合谈到传统商业和电子商务的关系,他说电商跟传统商业就是狮子和羊的关系,完全不是一个等量级的对手.有时候他又说传统商业和电子商务谁胜谁负都无关重要,这个是非对称的一种竞争.马云用动物世界的例子说明传统商业跟电商之间的竞争关系.我感觉马云讲得非常生动,但是他并没有把问题的实质讲出来,他没有讲为什么这次冲击如此厉害.我今天分享这样的问题.我并不是用很深奥的理念来讲,我是用通俗的理论来讲.

The concept of“internet+circulation”arouses the responsiveness from different fields;the circulation industry also takes corresponding actions as soon as possible to develop e-commerce;and more and more internet enterprises begin to enter the field of circulation. With the popularizing of“internet+circulation”,there exists some different understandings of this concept:the first opinion is that“internet+circulation”is the combination of internet and circulation enterprises;the second is that it is equal to e-commerce;and the third is that it is the reshape of internet and the innovation of circulation. In“internet and circulation”,which is a new idea,we should realize the innovation in pattern,the improvement of efficiency and the progress in technology. Compared with e-commerce,“internet and circulation is of greater significance of innovation;and it will definitely promote the cost revolution of circulation industry,promote the optimized distribution of resources,and be helpful for solving difficult problems in the circulation industry and the reshape of this industry. The most important effect of“internet plus”is innovation,and“internet + circulation”is promoting many innovations in circulation industry,such as the creation of new commercial platform,the changing pattern of spatial aggregation,the profound changes in the“four flow”and the relation among them,the new commercial pattern,and the changed regional arrangement of circulation.

为克服目前国内关于流通对消费作用研究的一些不足之处,文章利用2003-2012年的流通业相关指标、居民人均收入水平和居民人均消费支出的数据,引入正交偏最小二乘法回归模型,对影响居民消费支出的流通因素进行了深入研究,从流通业规模、流通企业效率以及流通业组织化三个层面定量描述了流通发展对居民消费支出的影响.模型结果表明,各项指标均对消费支出有着积极的促进作用,发展流通业能有效拉动居民消费.

In the contemporary , with the rapid development of global e -commerce, online trade centers appeared on the Internet with the same functions as entity trade centers .Online trade center inherits entity trade centers′functions and features , integrates e-commerce′s forms and strengths , supports multiple buyers and multiple sellers complete the whole process of merchandise trade on the Internet .Online trade center is the leap of entity trade center from entity to the Inter-net space and the improvement of B 2B e-commerce site from quantitative to qualitative , with the features of the full pos-itive network effects , the dominant function on the entity trade carrier , the integration and use capabilities of transaction information , more convenient , lower cost and higher efficiency trade channels and others .This paper analyzed the differ-ences and links among online trade center , entity trade center and B2B e-commerce site by digging the connotation of online trade center , in order to open the door of online trade center subdivision research areas .

电子商务的兴起对国内外贸易产生了重大影响,传统贸易的组织、业态和经营方式都受到冲击,新的电子商务模式则欣欣向荣.电子商务为什么会对贸易产生颠覆性的影响,它是通过怎样的机理和传导机制改变零售业、批发业和国际贸易的,文章对此进行了研究,从六个方面分析了电子商务对贸易发展的影响机制,并据此引申出电子商务导致的贸易理论创新.

Users are the basic conditions for the survival and development of e -commerce platforms , and have the driv-ing effect to promote more users to gather in the e -commerce platforms .To study users′driving effect , this essay ex-panded the bilateral market model to dynamic and holistic model , building a users′positive cycle impact model , and con-cluded that:the number of one side merchants exist driving effect on the number of the same party and the other party ;taking the two side merchants of e -commerce platform as a whole , this entirety exists significant driving effect on itself . Therefore , enterprise should put the concept of serving users throughout the entire process of creating and developing e -commerce platforms to promote e -commerce platform to achieve a healthy , fast and sustainable development , by taking a variety of ways to attract users , retain users and gather users .

The establishment of long-term mechanism for expanding consumer demand is an important measurement to expand domestic demand put forward by the central government. The circulation industry, the platform and window of consumption, has the impact on the speed and scale of consumption; it can play an important role in accelerating the establishment of long-term mechanism for expanding consumer demand;it is also the bridge to realize consumption. According to the requirement of establishing the long-term mechanism for expanding consumer demand and in accordance with the problems with China’s circulation industry, we should promote reengineering and innovation of this industry. First, we should improve the environment, establish the commercial integrity system, and provide quality-assured commodity and high-quality service; second, we should improve the rural commodity circulation system; third, we should strengthen circulation planning;fourth, we should accelerate the construction of circulation infrastructure; fifth, we should make innovation in business type;sixth, we should establish the circulation system with green commerce and circular consumption; seventh, we should promote the development of E-commerce and make innovation in online shopping; and eighth, we should improve the circulation channel of high-end brand and meet the requirement of consumption of high-end brand.

中国百货商店长期以来一直采取品牌联营和出租柜台的经营模式,百货商店为什么会普遍采取非自营的模式,而不是实行自营?本文对此进行了分析,认为中国的消费品已经到了品牌统治的时代,品牌商比零售商在品牌经营方面更加专业,具有较低的经营成本和能够承担较大的经营风险;百货商店业态随着时代发展在演化,中国现在的百货商店与上世纪80年代的百货商店相比在经营的范围、品类、档次和定位上已大不相同,百货商店自营的条件受到极大地约束。

近年来，农产品价格的轮番上涨与农产占矗供求的周期性波动给城市居民和农民都带来了损失，城镇居民面临农产品价格上涨的压力，农民面临经常性经营亏损。使如何平抑农产品价格波动、稳定农产品供求，成为社会各方关注的问题。近期，以电子商务为载体的大宗农产品中远期市场的活跃引起业内关注，为农产品市场带来了新的气象。本文分析引入电了商务的我国大宗农产品中远期市场，阐述其模式创新以及对于稳定农产：品价格波动的作用。

2011年年底,商务部等5部委联合发布《清理整顿大型零售企业向供应商违规收费工作方案》,该方案是单方面针对零售商的规制,清理整顿的矛头直指大型零售商。本文就零售企业向供应商收费的合理性进行判断,对进场费在零供关系中的作用进行分析,并对《方案》中清理整顿零售企业向供应商收费的效果进行探讨,结论认为零售商与供应商的利益分配机制应由市场来决定。

<正>一.关于业态创新2012年1-9月上海大卖场销售(市内)同比降2%,标准超市同比降6.7%,便利店增7.9%,问题不是出在消费不振,而是这些业态本身饱和。其他业态又在侵蚀超市的领地。2011年上海人均GDP达到14000美元,2011年上海市全年城市居民家庭人均可支配收入3.62万元,步入中等发达国家水平,恩格尔系数趋于稳定,食品与日常生活用品开支不会大幅度增长。随着未来居民收入进一步提高,用于非生活必需品的开支会较快上升,

近年来,购物中心(Shopping mall)在上海的快速发展正在悄然改变着上海商业的而貌.随着上海国际大都市的成型以及商圈的重新划定,在各区政府的大力推动下,在上海市商业规划中已经确定的市级和区域级商业中心大力进行功能提升和现代化改造,各商业中心都在打造以购物中心为核心的商业群,商业的各种业态都在向购物中心集聚.2006-2010年,上海购物中心的面积从559.4万平米增加到875.1万平米,增加了316万平米.

Will tourism development bring about inflation? The paper examines the causal relationship between tourism industry and inflation in Hainan Island.The cointegration test indicates that there is a long-term relationship of equilibrium between tourism industry and inflation in Hainan Island.A Granger causality also supports that tourism industry in Hainan will bring about inflation in one direction.In addition,the empirical evidence of impulse response function clearly shows that tourism growth in Hainan can produce a positive push to inflation.In the end,the paper holds the view that the main reason of pushing CPI growth is the tied development of tourism and real estate and the surge in short-term residents with their second homes in Hainan Island.