Overview Developing an international plan Cross-cultural awareness Economic integration Importing Exporting Transporting goods internationally Planning international operations International financial management International tax planning Marketing and sales International human resources Risk management and corporate security International legal management Market entry strategies: global business without leaving home Market entry strategies: direct marketing from the home country Market entry strategies: selling through international agents and distributors International franchising Technology licensing Determining what to licence Managing licensees Protecting intellectual property International alliances: non-equality International alliances: equity Major issues in forming an IEJV Establishing direct operations abroad Acquiring a local company Relationships with subsidiaries Family business considerations Capitalizing on international trends International negotiations International ethics.

Everything starts when the customer says “yes”! Today, even for smaller businesses, that customer may be saying, “ja,” “da” or “si” as likely as “yes.” For persons charged with responsibility for marketing and sales, the oportunities are immense-and so are the challenges.

Most large global companies have moved from working with others to establishing their own operations in most, if not all, jurisdictions. Ownership of your overseas entities gives you the most effective control over your destiny and the ability to move from being an international company to being a global company.

All intellectual property is a matter of national law, and property protected in one country is not protected in other countries without registering in each country where protection is sought. A company therefore must decide where it will protect its intellectual property rights.