Grounded in face negotiation theory and integrated with uses and gratifications theory and the technology acceptance model, this study explores how social face influences utilitarian and hedonic smartphone use in China. The findings of a survey of 725 smartphone users reveal that face gain positively predicts hedonic smartphone use and exerts a stronger influence on hedonic use than on utilitarian use. While face-loss avoidance did not directly predict utilitarian use, it positively moderates the effect of perceived usefulness on utilitarian smartphone use. These results confirm the dual-mechanism nature of the paradox of belonging and distinction: whereas face gain acts as an explicit engine for social distinction through hedonic play, face-loss avoidance functions as a defensive anchor that reinforces utility to ensure social inclusion in a collectivistic cultural context.

ABSTRACT Informed by the theoretical framework of media effects and resonance theory, this study investigates how issue obtrusiveness and information richness as message attributes, and media hierarchy and orientation as source characteristics influence audience engagement with news posts on social media. The data of news posts (N = 943,793) from the top 99 Sina Weibo accounts of Chinese media with likes, comments, and reposts as indicators of audience engagement were retrieved. Through multilevel modeling, the study finds that source characteristics exert stronger effects on audience engagement than message attributes, and the effects on comments differ from those on likes and reposts. The association between issue obtrusiveness and comments is stronger than that between obtrusiveness and likes/reposts. Posts of high information richness draw more audience engagement than posts of low information richness. Through their news posts, central-level media attract more engagement than local media. The implications of the findings are discussed.

目的:探讨北京市2 所医院癌症患者参与医疗决策对患者信任状况的影响,为增进患者信任、建立和谐的医患关系提供依据.方法:对北京市2 所三甲医院共 271 例癌症患者进行问卷调查,采用有调节的中介模型对调研数据进行分析.结果:癌症患者的患者信任状况与患者参与医疗决策的评分分别为(41.59±7.82)和(42.70±8.68),领悟社会支持与以患者为中心的沟通评分分别为(68.93±11.20)和(27.19±5.76);有调节的中介模型显示,领悟社会支持在癌症患者参与医疗决策与患者信任之间起中介作用(ab=0.06),以患者为中心的沟通在癌症患者参与医疗决策与领悟社会支持之间具有调节作用(B=0.03,t=2.02,P<0.05).结论:癌症患者参与医疗决策可以显著提高患者信任水平,促进和谐医患关系的建立,应鼓励并支持癌症患者参与临床决策.此外,医务人员应在诊疗过程中应秉持以患者为中心的沟通方式,帮助患者提高领悟社会支持水平.这有利于促进患者参与决策,并对患者信任具有积极作用.

在传播渠道无限扩大、传播内容不断丰富的媒体生态下,受众的新闻消费习惯也随之改变,新闻回避现象越来越普遍.具体来看,年轻受众对报刊新闻的回避尤为明显,受众对不同媒体的新闻消费高度分化,为节约情感消耗,女性受众的新闻回避比男性受众更明显.随着数字化的深入发展,年轻受众的新闻回避可能会呈增长态势,不同年龄的受众群体在新闻使用上的分化将加深,媒体机构也应对此未雨绸缪,注重年轻受众新闻消费的变化,选取年轻受众喜闻乐见的形式和内容,满足其新闻消费需求.

Government communication has been playing an important role in mass vaccination to conduct the largest vaccination campaign of the world for COVID-19 and to counter vaccine hesitancy. This study employs the health belief model to examine the association between government communication and the COVID-19 vaccination intention. A survey of Chinese adults (N = 557) was conducted in March 2021, and partial least squares structural equation modeling was employed to estimate the multi-construct relationships. The findings indicate that government communication has both direct positive association with vaccination intention and indirect association with vaccination intention through the mediation of perceived severity, benefits, and barriers. Multi-group comparisons suggest that individuals from private sectors are more easily mobilized to receive COVID-19 vaccination by government communication than those from public sectors. Similarly, the correlation between government communication and the vaccination intention of individuals with a good health status was stronger than that of those with a poor health status. The theoretical and practical implications of these findings are further discussed.

Different from the conventional content-survey result comparison approach in agenda-setting research, which compares media agenda and public agenda at the aggregated level, this study investigates the perceived agenda-setting effect of media at the individual level in an international context. A survey of American respondents (N = 848) identifies perceived agenda-setting effect from individuals’ cognitive process, and finds that the U.S. audience are aware that their perception of China is shaped by media coverage of China-related topics. The study finds that media use, political interest in China, and media trust positively predict perceived agenda-setting effect, while direct experience with China produces no effect. The study also confirms the effect of media use on perceived agenda-setting effect mediated by political interest.

The Chinese cybersphere is one of the world’s most active online spaces. On one hand, there are traditional mainstream media outlets, which are part of the State or either subject to commercial market needs. On the other hand, social media platforms have arisen: there, users are empowered, and they even allow journalism without the need for journalistic organizations. Using content analysis, we examined the interactive features of 20 English-language media located in mainland China. We found that the media incorporated more options related to usability or promotion through social media than user-generated content. Through hierarchical cluster analysis, we identified a new typology for understanding the roles adopted by the selected media: we observed a distinctive category of online information organizations—source-oriented media. Such media do not attempt to establish user communities: their target is consultation and shared social media platforms.

[目的 /意义]分析影响新冠疫苗接种意愿的信息因素、心理因素及其之间的作用机制.[研究设计/方法]以健康信念模型为理论基础,通过构建PLS-SEM模型,考察信息源接触与信任对公众健康信念与新冠疫苗接种意愿的影响.[结论/发现]相对于非正式信息源,正式信息源接触与信任对疫苗认知和接种意愿的影响更强;同时,感知收益和感知障碍这两个代表疫苗接种行为评估的变量在此过程中发挥着显著的中介效应.概而言之,人们由于对正式信息源接触和信任而形成对疫苗接种行为的认知,并进而影响其疫苗接意愿.[创新/价值]提供了一个基于心理与认知维度来理解信息源是如何影响疫苗接种意愿的新视角,部分回应了以往健康信念模型对疫苗接种的预测结果,同时也对影响新冠疫苗接种意愿的因素进行了中国情境的本土化解释,为新冠疫苗接种的宣传动员策略提供了新的理论依据.

鉴于目前我国的微博舆情现状,为提升治理水平,促进网络社会和谐发展,通过Python等分析工具对2018年发生的城市交通重大事件微博数据进行挖掘,以识别交通事件中的微博意见领袖并追踪其传播机制.研究发现,交通行业外的多态组织型意见领袖在舆情扩散中起主要作用,且不同类型多态组织型意见领袖的作用差异明显,具体表现为媒体机构还原事实、自媒体借势营销、政府机构澄清谣言.由于突发交通舆情应对意识不足、社交平台的媒介场景适应问题、微博内容与粉丝真实需求脱节,导致交通行业内单态意见领袖在城市交通舆情中的失语,交通舆情的引导力有待提升.

The Chinese media system is fundamentally different from the Western media system by definition because private ownership is prohibited by law. All news media in China are owned and operated by two parallel entities: the Communist Party of China (CPC) and the Chinese government. Further, each news media organization is stratified into four distinct levels that correspond to four levels of government: central administrative, provincial, prefectural-level city, and county governance.

随着互联网的逐渐普及和内容日益丰富,上网对儿童学习成绩的影响日益引起重视,但这些影响可能存在公众心目中的“第三人效果”或“假定影响”效应.基于2016年“中国家庭追踪调查”少儿问卷调查数据,采用定序逻辑斯蒂回归分析网络使用对儿童学习成绩的客观影响.研究发现,上网娱乐对儿童的语文和数学成绩均无显著影响;上网学习显著提高儿童的语文成绩,但对其数学成绩无显著影响;上网社交对儿童的语文和数学成绩均有显著负面影响.

Using an additional device (i.e., smartphone) while viewing TV is becoming one of the most popular forms of media multitasking, and the motivations of the TV-smartphone multitasking are worthwhile to investigate. Extant studies on gratifications derived from media consumption mainly examined the consumption of a single medium and few studies evaluated gratifications from concurrent media combinations. But the gratifications of media multitasking vary greatly among different forms of multitasking. This study addresses the typology and impacts of gratifications in simultaneous TV-smartphone use through an online national survey in China in 2016 (N = 682), based on the affordance-based framework. The study identifies four kinds of gratifications in TV-smartphone multitasking: emotional, social, habitual, and contextual interaction gratifications. It also finds positive impacts of fear of missing out and social media use on all gratifications. The results finally show that habitual gratifications negatively predict the propensity that the audience select TV as the primary screen.

已有的收入对文化消费影响的研究多基于宏观层面,较少关注“收入→消费”作用机制的中介和调节因素.基于中国社会综合调查(CGSS)数据,从个体层面分析了收入等因素对文化消费的影响及其作用机制.结果显示:收入、消费主义和社会交往对文化消费均具有直接促进作用,且收入通过消费主义和社会交往可间接促进文化消费;城市居民收入对其文化消费的促进作用显著强于农村居民.

China is the most-covered foreign country by US media. The current study is based on an online survey of US adults (N=848) , and it finds that Americans hold relatively negative attitudes toward China (54.25 on feeling thermometer of 0-100) . American audience are relatively interested in political issues, such as human rights and China-US conflicts, but they don't have much interest in tourism or culture in China. It shows that the Americans' attention on coverage about China significantly increase their knowledge about China, but it doesn't significantly influence their attitude toward China. That's to say, the US media may be successful in telling Americans what to think about of China, but it is not very efficient in telling its audience what to think. Though the knowledge and attitude about China doesn't have significant correlation, both direct experiences (traveling and interaction with Chinese friends or relatives) and interest toward China significantly promote Americans' knowledge and attitude about China. Demographic traits have more impacts on Americans' attitude toward China than on their knowledge about China.

The article investigates the dynamic interaction between national advertising spending and consumption in China from 1979 to 2014, including the media production in this process. The results show that the household consumption, economic openness, and economic freedom all positively predict advertising spending. As a peculiar combination of market economy and party-state controlled political system, there exists an asymmetry in the role of the government in terms of media advertising versus media product supply, and newspaper versus television. The ad-consumption elasticity is larger after 1992 than that before 1992, and newspaper ad is more sensitive to economic changes than TV advertising. The imbalance between media dual markets suggests there exists a semi-market in media industrialization in China. Media contents in China serve as both propaganda tool and advertising vehicle, and content production investment is mainly compensated by advertising.

中国迫切需要塑造自己的国际形象,而对外传播尤其是英语媒体传播,对于塑造中国形象的重要性不言而喻.本文基于对美国受众的问卷调查数据,从政治兴趣度、媒体信任度、对华态度、人际交流、人口统计特征等层面,分析中国英语媒体的使用情况与传播效果.研究发现,政治兴趣度高、对华态度友好、经常与人讨论中国话题的美国受众,越倾向于关注中国英语媒体的新闻报道,反之则较少接触中国英语媒体,特别是年长男性和对政治不感兴趣的女性受众,几乎不受中国英语媒体的影响.

Using the air pollution in Beijing as the example, the current study examines respondents’ perceived media’s impact on both issue agenda-setting (first-level) and attribute agenda-setting (second-level) effects through a self-reported telephone survey in January 2015. The results confirm media’s impact on the awareness of issue agenda-setting effects but only partly support attribute agenda-setting effects. The results show perceived media credibility, direct personal experience, interpersonal communication, and media exposure all positively influence the perceived issue agenda-setting effects by individuals. Whereas media credibility and direct personal experience influence perceived attribute agenda setting effects. The findings suggest that Chinese media are effective in telling people what to think about, but not effective in telling people how to think.

随着移动互联网时代的到来,传统电视一屏独大的格局逐步被打破,智能手机的普及让电视和手机的跨屏使用成为受众媒介消费的常态.本文通过一项全国性线上问卷调查,对电视和手机跨屏使用的情况进行研究,重点分析了受众进行电视与手机跨屏使用的动机与第一屏的选择问题.研究发现,跨屏时代,内容依然为王,是受众决定屏幕选择的核心;人们进行跨屏使用的最大动机是社交而不是与电视节目互动,电视收视行为的社交化成为重要的发展趋势.

本文分析了广告与宏观经济的互动关系,并以改革开放以来中国广告业和宏观经济的发展脉络,指出广告业对经济的“亦步亦趋”,分析中国广告业的“W”型增长及其背后机制,文章同时指出,除宏观经济外,针对广告业或其他相关行业的政策因素对中国广告业具有重要的双重影响:抑制或刺激广告,在此基础上,文章提出了规范广告业发展的政策建议.