Serious leisure can have a positive impact on wellbeing, defined by six attributes: perseverance, significant personal effort, career, durable benefits, strong identity, and unique ethos. There are hundreds of airshows organized annually, yet the pilots are under-researched in event tourism research. This study examines pilots’ activity through content (online reviews, videos) and semiotic (photos) analyses. Findings show pilots demonstrate the six attributes of serious leisure. Because flying is a highly invested and specialized leisure pursuit, and requires ongoing commitment marked by distinct levels of accomplishment, pilots’ sense of identity, networks, wellbeing, and quality of life are all enhanced through flying. The study establishes a foundation for future studies on pilots as serious leisure travelers at airshows, and generates useful implications for marketing airshows to pilots. It also discusses the context of contemporary discourses that advance the serious leisure paradigm.

The Inaugural Event Management Conference (EMC) was held in Orlando, Florida from the 17th to the 20th of June 2024. Research across the events management and events studies spectrum is increasing as destinations use events to leverage economic outcomes while seeking to respond to the social and environmental challenges that come with hosting events large and small.

Drawing upon innovation active and passive resistance, this study explores consumers' resistance to travel subscriptions following a constructivist tradition. This qualitative inquiry begins with a hybrid approach to deductively and inductively analyze social media content before the inductive analysis of 15 semi-structured interviews. Findings reveal that trip constraints trigger situational passive resistance. Traveler planfulness fosters cognitive passive resistance, while subscription-specific barriers lead to active resistance. This study contributes to innovation resistance decisions by illustrating how situational passive resistance arises before cognitive resistance. Here, situational passive resistance leads to the passive rejection of adoption. This study also demonstrates that passive resistance cannot be mitigated when deciding on travel subscriptions, challenging the view that passive resistance must be overcome to introduce innovations successfully. An Adoption Hurdle Funnel is developed to depict the sequential order of barriers in the innovation-resistance process and provide insights for service providers applying subscription models within travel products.

PurposeThis article connects conceptual discussions of "legacies" and intended "feel-good" effects in the case of the men's UEFA 2024 European Championship (Euro 2024) that Germany will host.ApproachThe article draws upon insights from the existing literature, bid documents, and other web sources to explore the re-activation of feel-good effects and social impacts of hosting.FindingsEuro 2024 helps us understand how feel-good effects from the standpoint of mega-events offer insight into propositions of collective pride, passion, and joy. Event promoters then can focus on re-activating this notion of feel-good for socio-political effects. This remains crucial because the pre-event discourse which facilitates a celebration and festivity takes up a political and social significance.Practical ImplicationsThe article can provide lessons for event stakeholders and organizers on the ideas of "legacies" and "feel-good".Research ContributionsThe article contributes with new insight into the persuasive use of promoting social and intangible impacts. It speaks to considerations event organizers are taking to make efforts to socially engage people during the pre-event phase. It launches a number of future considerations that help us think about the intended event experience as destinations seek to deliver events that are more meaningful for locals and visitors.

Family traveling, especially to rural areas, may lead to appealing fun experiences for children and make them memorable. Memorable experiences of children from various aspects can be useful for policy makers and planners of destinations, parents and children. The effectiveness of travels and children's learning from traveling are among the most significant concerns of parents and tourism activists. So, identifying and understanding children's memorable experiences of traveling to rural areas of Iran that has various local cultures can influence filling such gaps as future destination planning, developing child-friendly rural destinations, family traveling, designing child-oriented tourism programs, and future generation's being loyal to local destinations. This study aimed to identify Iranian children’ memorable rural tourism experiences. The sample includes 37 children from ages 6 to 12. Interpretive phenomenology was used to conduct the study with the help of interviews and the analysis of the content of children's paintings. This study shows that children pay attention like adults to such elements as people, space, activities, objects, and social relations during their travel. Moreover, the conducted interviews resulted in 45 key notions categorized into 6 basic axes of memorable experiences: being exciting, being informative, being novel and unique, being gratifying, being socially involved, and negative experiences. This study provides insights on identifying and understanding the issues affecting the creation of memorable tourism experiences for children that travel to rural areas. The issues would help parents in taking child-oriented tourism travels, planners in designing child-friendly tourism destinations, and tourism service providers in delivering child friendly offerings.

This study empirically and comprehensively explores consumers' ethical perceptions of autonomous service robots (ASRs) in hotels. Under the triangulation approach, this study has identified eight themes of consumer perceived ethical issues (privacy, security, safety, transparency, fairness, socialization, autonomy, and responsibility). Each theme can be explained from two dimensions: ethical issues arise during the interaction (i.e., ubiquitous surveillance, excessive data, unidentified risks, service disclosure, inaccessibility, dehumanization, selection of services, and service recovery), and ethical issues can be raised by the characteristics of ASRs (i.e., privacy infringement, malicious use, malfunctions, untrustworthiness, biased features, job replacement, inflexibility, and self-identified solutions). This study is the first to propose ethical issues of ASRs from two dimensions with different intelligence levels, and to highlight ethical issues during hotel service interactions. The findings contribute to ethics studies of service robots from consumers' perspectives and offer managerial insights to reduce ethical concerns and enhance ASRs usage in hotels.

10 (Re)Celebrating Baseball’s Rural Nostalgia: Placemaking and Touristifi cation in the Cornfi elds of Iowa was published in Touristic World-Making and Fan Pilgrimage in Popular Culture Destinations on page 173.

This paper examines overtourism in Kyoto, Japan, focusing on its social, environmental, and economic impacts on local communities. While tourism enhances Kyoto’s cultural appeal, rising visitor numbers have intensified challenges such as overcrowding, waste accumulation, public transport strain, and housing unaffordability. Considering national and local government responses, this paper addresses the “Mind Your Manners” campaign, dual pricing strategies, accommodation tax increases, and shifting tax refund processes. Despite these efforts, consequences like gentrification, reduced resident quality of life, and emerging homelessness persist. This has led to current policy responses such as adaptive reuse of older infrastructure, stricter regulation of short-term rentals, improved sustainable transport options, and incentivized waste reduction programs. Points underscore the urgency for integrated planning that balances tourism growth with resident well-being and sustainability. Kyoto serves as a critical case for understanding how cities can address overtourism while preserving cultural identity and social cohesion.

Over the past several years, many iconic national parks in the US have experienced large increases in visitation. At the same time, lesser-known units have had declining numbers. Both issues challenge the sustainable management of parks. The purpose of this study is to use motivation theory to develop and test the differences between market segments at a western US national historic site. The ultimate goal is to contribute to sustainable visitation management by increasing visitation and enhancing the visitor experience. A market segmentation analysis can identify and describe promising target markets. The data were collected using an onsite exit survey, resulting in a sample of 570 visitors over the high season. Three clusters of visitors were identified: heritage immersers, history appreciators, and casual sightseers. The groups differed significantly with respect to visitation motives, travel, and visitation patterns. Segments are described and implications offered. The study confirms differences among cultural heritage visitors, with some being promising as target markets for the historic site. The study underscores the importance of tailoring site management and marketing strategies to meet the diverse needs of visitors and supports the use of motive-based segmentation as a means of better understanding and sustainably managing visitor experiences.