As large language models (LLMs) are increasingly deployed to users around the world, they are integrated into everyday tasks across diverse cultural contexts, from drafting personal communications to brainstorming creative ideas. These tasks are inherently cultural: they require contextual appropriateness, symbolic resonance, and tacit cultural expectations that native speakers draw on instinctively, meaning that a response can be factually plausible yet unmistakably wrong to a local reader. Existing cultural benchmarks have treated culture as a flat set of facts via fact verification or norm entailment methods, and have adopted LLM-as-a-Judge without examining whether they can capture such thick cultural errors. To address this gap, we present JuICE (Benchmark for LLM-Judge in Identifying Cultural Errors), a multilingual dataset of 7,470 span-level annotations of cultural and linguistic errors in long-form LLM responses. It covers 1,050 query-response pairs from four countries (the United States, South Korea, Indonesia, and Bangladesh), in both English and their countries' main languages. Using JuICE, we find that even the strongest LLM-judge achieves only an F1 of 0.52 in the erroneous span detection task. Furthermore, LLM-judges consistently miss thick cultural errors that local residents readily identify. Our findings suggest that robust cultural evaluation must move beyond surface-level detection toward frameworks that account for the depth and situatedness of cultural meaning.

Cultural representation in Large Language Model (LLM) outputs has primarily been evaluated through the proxies of cultural diversity and factual accuracy. However, a crucial gap remains in assessing cultural alignment: the degree to which generated content mirrors how native populations perceive and prioritize their own cultural facets. In this paper, we introduce a human-centered framework to evaluate the alignment of LLM generations with local expectations. First, we establish a human-derived ground-truth baseline of importance vectors, called Cultural Importance Vectors based on an induced set of culturally significant facets from open-ended survey responses collected across nine countries. Next, we introduce a method to compute model-derived Cultural Representation Vectors of an LLM based on a syntactically diversified prompt-set and apply it to three frontier LLMs (Gemini 2.5 Pro, GPT-4o, and Claude 3.5 Haiku). Our investigation of the alignment between the human-derived Cultural Importance and model-derived Cultural Representations reveals a Western-centric calibration for some of the models where alignment decreases as a country's cultural distance from the US increases. Furthermore, we identify highly correlated, systemic error signatures (ρ> 0.97) across all models, which over-index on some cultural markers while neglecting the deep-seated social and value-based priorities of users. Our approach moves beyond simple diversity metrics toward evaluating the fidelity of AI-generated content in authentically capturing the nuanced hierarchies of global cultures.

As generative AI technologies are increasingly being launched across the globe, assessing their competence to operate in different cultural contexts is exigently becoming a priority. While recent years have seen numerous and much-needed efforts on cultural benchmarking, these efforts have largely focused on specific aspects of culture and evaluation. While these efforts contribute to our understanding of cultural competence, a unified and systematic evaluation approach is needed for us as a field to comprehensively assess diverse cultural dimensions at scale. Drawing on measurement theory, we present a principled framework to aggregate multifaceted indicators of cultural capabilities into a unified assessment of cultural intelligence. We start by developing a working definition of culture that includes identifying core domains of culture. We then introduce a broad-purpose, systematic, and extensible framework for assessing cultural intelligence of AI systems. Drawing on theoretical framing from psychometric measurement validity theory, we decouple the background concept (i.e., cultural intelligence) from its operationalization via measurement. We conceptualize cultural intelligence as a suite of core capabilities spanning diverse domains, which we then operationalize through a set of indicators designed for reliable measurement. Finally, we identify the considerations, challenges, and research pathways to meaningfully measure these indicators, specifically focusing on data collection, probing strategies, and evaluation metrics.

Generative AI models ought to be useful and safe across cross-cultural contexts. One critical step toward this goal is understanding how AI models adhere to sociocultural norms. While this challenge has gained attention in NLP, existing work lacks both nuance and coverage in understanding and evaluating models' norm adherence. We address these gaps by introducing a taxonomy of norms that clarifies their contexts (e.g., distinguishing between human-human norms that models should recognize and human-AI interactional norms that apply to the human-AI interaction itself), specifications (e.g., relevant domains), and mechanisms (e.g., modes of enforcement). We demonstrate how our taxonomy can be operationalized to automatically evaluate models' norm adherence in naturalistic, open-ended settings. Our exploratory analyses suggest that state-of-the-art models frequently violate norms, though violation rates vary by model, interactional context, and country. We further show that violation rates also vary by prompt intent and situational framing. Our taxonomy and demonstrative evaluation pipeline enable nuanced, context-sensitive evaluation of cultural norm adherence in realistic settings.

The evaluation of societal biases in NLP models is critically hindered by a geo-cultural gap, This leaves regions such as Latin America severely underserved, making it impossible to adequately assess or mitigate the perpetuation of harmful regional stereotypes in language technologies. This paper presents LACES, a stereotype association dataset, for 15 Latin American countries. This dataset includes 4,789 stereotype associations manually created and annotated by 83 participants. The dataset was developed through targeted community partnerships across Latin America. Additionally, in this paper, we propose a novel adaptive data collection methodology that uniquely integrates the sourcing of new stereotype entries and the validation of existing data within a single, unified workflow. This approach results in a resource with more unique stereotypes than previous static collection methods, enabling a more efficient stereotype collection. The paper further supports the quality of LACES by demonstrating reduced efficacy of debiasing methods on this dataset in comparison to existing popular stereotype benchmarks.

Stereotype repositories are critical to assess generative AI model safety, but currently lack adequate global coverage. It is imperative to prioritize targeted expansion, strategically addressing existing deficits, over merely increasing data volume. This work introduces a multilingual stereotype resource covering four sub-Saharan African countries that are severely underrepresented in NLP resources: Ghana, Kenya, Nigeria, and South Africa. By utilizing socioculturally-situated, community-engaged methods, including telephonic surveys moderated in native languages, we establish a reproducible methodology that is sensitive to the region's complex linguistic diversity and traditional orality. By deliberately balancing the sample across diverse ethnic and demographic backgrounds, we ensure broad coverage, resulting in a dataset of 3,534 stereotypes in English and 3,206 stereotypes across 15 native languages.

Generative models are known to have reduced performance in different global cultural contexts and languages. While continual data updates have been commonly conducted to improve overall model performance, bolstering and evaluating this cross-cultural competence of generative AI models requires data resources to be intentionally expanded to include global contexts and languages. In this work, we construct a repeatable, scalable, multi-pronged pipeline to collect and contribute culturally salient, multilingual data. We posit that such data can assess the state of the global applicability of our models and thus, in turn, help identify and improve upon cross-cultural gaps.

We explore large language model (LLM) responses that may negatively impact the transgender and nonbinary (TGNB) community and introduce the Transing Transformers Toolkit, T 3 , which provides resources for identifying such harmful response behaviors. The heart of T 3 is a community-centred taxonomy of harms, developed in collaboration with the TGNB community, which we complement with, amongst other guidance, suggested heuristics for evaluation. To develop the taxonomy, we adopted a multi-method approach that included surveys and focus groups with community experts. The contribution highlights the importance of community-centred approaches in mitigating harm, and outlines pathways for LLM developers to improve how their models handle TGNB-related topics.

Societal stereotypes are at the center of a myriad of responsible AI interventions targeted at reducing the generation and propagation of potentially harmful outcomes. While these efforts are much needed, they tend to be fragmented and often address different parts of the issue without adopting a unified or holistic approach to social stereotypes and how they impact various parts of the machine learning pipeline. As a result, current interventions fail to capitalize on the underlying mechanisms that are common across different types of stereotypes, and to anchor on particular aspects that are relevant in certain cases. In this paper, we draw on social psychological research and build on NLP data and methods, to propose a unified framework to operationalize stereotypes in generative AI evaluations. Our framework identifies key components of stereotypes that are crucial in AI evaluation, including the target group, associated attribute, relationship characteristics, perceiving group, and context. We also provide considerations and recommendations for its responsible use.

Generative large language models (LLMs) have demonstrated gaps in diverse cultural awareness across the globe. We investigate the effect of retrieval augmented generation and search-grounding techniques on LLMs' ability to display familiarity with various national cultures. Specifically, we compare the performance of standard LLMs, LLMs augmented with retrievals from a bespoke knowledge base (i.e., KB grounding), and LLMs augmented with retrievals from a web search (i.e., search grounding) on multiple cultural awareness benchmarks. We find that search grounding significantly improves the LLM performance on multiple-choice benchmarks that test propositional knowledge (e.g., cultural norms, artifacts, and institutions), while KB grounding's effectiveness is limited by inadequate knowledge base coverage and a suboptimal retriever. However, search grounding also increases the risk of stereotypical judgments by language models and fails to improve evaluators' judgments of cultural familiarity in a human evaluation with adequate statistical power. These results highlight the distinction between propositional cultural knowledge and open-ended cultural fluency when it comes to evaluating LLMs' cultural awareness.

LLMs are increasingly transforming our digital ecosystem, but they often inherit societal biases learned from their training data, for instance stereotypes associating certain attributes with specific identity groups. While whether and how these biases are mitigated may depend on the specific use cases, being able to effectively detect instances of stereotype perpetuation is a crucial first step. Current methods to assess presence of stereotypes in generated language rely on simple template or co-occurrence based measures, without accounting for the variety of sentential contexts they manifest in. We argue that understanding the sentential context is crucial for detecting instances of generalization. We distinguish two types of generalizations: (1) language that merely mentions the presence of a generalization ("people think the French are very rude"), and (2) language that reinforces such a generalization ("as French they must be rude"), from non-generalizing context ("My French friends think I am rude"). For meaningful stereotype evaluations, we need to reliably distinguish such instances of generalizations. We introduce the new task of detecting generalization in language, and build GeniL, a multilingual dataset of over 50K sentences from 9 languages (English, Arabic, Bengali, Spanish, French, Hindi, Indonesian, Malay, and Portuguese) annotated for instances of generalizations. We demonstrate that the likelihood of a co-occurrence being an instance of generalization is usually low, and varies across different languages, identity groups, and attributes. We build classifiers to detect generalization in language with an overall PR-AUC of 58.7, with varying degrees of performance across languages. Our research provides data and tools to enable a nuanced understanding of stereotype perpetuation, a crucial step towards more inclusive and responsible language technologies.

The unstructured nature of data used in foundation model development is a challenge to systematic analyses for making data use and documentation decisions. From a Responsible AI perspective, these decisions often rely upon understanding how people are represented in data. We propose a framework designed to guide analysis of human representation in unstructured data and identify downstream risks. We apply the framework in two toy examples using the Common Crawl web text corpus (C4) and LAION-400M. We also propose a set of hypothetical action steps in service of dataset use, development, and documentation.

Translation systems, including foundation models capable of translation, can produce errors that result in gender mistranslation, and such errors can be especially harmful. To measure the extent of such potential harms when translating into and out of English, we introduce a dataset, MiTTenS, covering 26 languages from a variety of language families and scripts, including several traditionally under-represented in digital resources. The dataset is constructed with handcrafted passages that target known failure patterns, longer synthetically generated passages, and natural passages sourced from multiple domains. We demonstrate the usefulness of the dataset by evaluating both neural machine translation systems and foundation models, and show that all systems exhibit gender mistranslation and potential harm, even in high resource languages.

The unstructured nature of data used in foundation model development is a challenge to systematic analyses for making data use and documentation decisions. From a Responsible AI perspective, these decisions often rely upon understanding how people are represented in data. We propose a framework designed to guide analysis of human representation in unstructured data and identify downstream risks. We apply the framework in two toy examples using the Common Crawl web text corpus, and LAION-400M . We also propose a set of hypothetical action steps in service of dataset use, development, and documentation.

Misgendering, the act of incorrectly addressing someone's gender, inflicts serious harm and is pervasive in everyday technologies, yet there is a notable lack of research to combat it. We are the first to address this lack of research into interventions for misgendering by conducting a survey of gender-diverse individuals in the US to understand perspectives about automated interventions for text-based misgendering. Based on survey insights on the prevalence of misgendering, desired solutions, and associated concerns, we introduce a misgendering interventions task and evaluation dataset, MISGENDERMENDER. We define the task with two sub-tasks: (i) detecting misgendering, followed by (ii) correcting misgendering where misgendering is present in domains where editing is appropriate. MISGENDERMENDER comprises 3790 instances of social media content and LLM-generations about non-cisgender public figures, annotated for the presence of misgendering, with additional annotations for correcting misgendering in LLM-generated text. Using this dataset, we set initial benchmarks by evaluating existing NLP systems and highlighting challenges for future models to address. We release the full dataset, code, and demo at https://tamannahossainkay.github.io/misgendermender/.

Word vector embeddings have been shown to contain and amplify biases in data they are extracted from. Consequently, many techniques have been proposed to identify, mitigate, and attenuate these biases in word representations. In this paper, we utilize interactive visualization to increase the interpretability and accessibility of a collection of state-of-the-art debiasing techniques. To aid this, we present Visualization of Embedding Representations for deBiasing system (“VERB”), an open-source web-based visualization tool that helps the users gain a technical understanding and visual intuition of the inner workings of debiasing techniques, with a focus on their geometric properties. In particular, VERB offers easy-to-follow use cases in exploring the effects of these debiasing techniques on the geometry of high-dimensional word vectors. To help understand how various debiasing techniques change the underlying geometry, VERB decomposes each technique into interpretable sequences of primitive transformations and highlights their effect on the word vectors using dimensionality reduction and interactive visual exploration. VERB is designed to target natural language processing (NLP) practitioners who are designing decision-making systems on top of word embeddings, and also researchers working with fairness and ethics of machine learning systems in NLP. It can also serve as a visual medium for education, which helps an NLP novice to understand and mitigate biases in word embeddings.

Recent studies have shown that Text-to-Image (T2I) model generations can reflect social stereotypes present in the real world. However, existing approaches for evaluating stereotypes have a noticeable lack of coverage of global identity groups and their associated stereotypes. To address this gap, we introduce the ViSAGe (Visual Stereotypes Around the Globe) dataset to enable the evaluation of known nationality-based stereotypes in T2I models, across 135 nationalities. We enrich an existing textual stereotype resource by distinguishing between stereotypical associations that are more likely to have visual depictions, such as `sombrero', from those that are less visually concrete, such as 'attractive'. We demonstrate ViSAGe's utility through a multi-faceted evaluation of T2I generations. First, we show that stereotypical attributes in ViSAGe are thrice as likely to be present in generated images of corresponding identities as compared to other attributes, and that the offensiveness of these depictions is especially higher for identities from Africa, South America, and South East Asia. Second, we assess the stereotypical pull of visual depictions of identity groups, which reveals how the 'default' representations of all identity groups in ViSAGe have a pull towards stereotypical depictions, and that this pull is even more prominent for identity groups from the Global South. CONTENT WARNING: Some examples contain offensive stereotypes.

While generative multilingual models are rapidly being deployed, their safety and fairness evaluations are largely limited to resources collected in English. This is especially problematic for evaluations targeting inherently socio-cultural phenomena such as stereotyping, where it is important to build multi-lingual resources that reflect the stereotypes prevalent in respective language communities. However, gathering these resources, at scale, in varied languages and regions pose a significant challenge as it requires broad socio-cultural knowledge and can also be prohibitively expensive. To overcome this critical gap, we employ a recently introduced approach that couples LLM generations for scale with culturally situated validations for reliability, and build SeeGULL Multilingual, a global-scale multilingual dataset of social stereotypes, containing over 25K stereotypes, spanning 20 languages, with human annotations across 23 regions, and demonstrate its utility in identifying gaps in model evaluations. Content warning: Stereotypes shared in this paper can be offensive.

With rapid development and deployment of generative language models in global settings, there is an urgent need to also scale our measurements of harm, not just in the number and types of harms covered, but also how well they account for local cultural contexts, including marginalized identities and the social biases experienced by them. Current evaluation paradigms are limited in their abilities to address this, as they are not representative of diverse, locally situated but global, socio-cultural perspectives. It is imperative that our evaluation resources are enhanced and calibrated by including people and experiences from different cultures and societies worldwide, in order to prevent gross underestimations or skews in measurements of harm. In this work, we demonstrate a socio-culturally aware expansion of evaluation resources in the Indian societal context, specifically for the harm of stereotyping. We devise a community engaged effort to build a resource which contains stereotypes for axes of disparity that are uniquely present in India. The resultant resource increases the number of stereotypes known for and in the Indian context by over 1000 stereotypes across many unique identities. We also demonstrate the utility and effectiveness of such expanded resources for evaluations of language models. CONTENT WARNING: This paper contains examples of stereotypes that may be offensive.