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Gavan J. Fitzsimons is the R. David Thomas professor of marketing and psychology at Duke University’s Fuqua School of Business. His research focuses on understanding the ways in which consumers may be influenced without their conscious knowledge or awareness by marketers and marketing researchers, often without any intent on the part of the marketer. His work has been published in numerous academic journals such as the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Management Science, Organizational Behavior and Human Decision Processes, the Journal of Personality and Social Psychology, and Psychological Science. His ideas have also been featured in many popular press outlets such as NPR, CNN, MSNBC, the New York Times, Wall Street Journal, Psychology Today, Oprah Magazine and Time Magazine, amongst many others.
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论文共 206 篇作者统计合作学者相似作者
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JOURNAL OF CONSUMER PSYCHOLOGY (2024)
Alexandra N. Fisher,Michelle K. Ryan, Yuan-Hsi Liao,Gosia Mikołajczak, Larisa Riedijk,N. Pontus Leander,Georgios Abakoumkin,Jamilah Hanum Abdul Khaiyom,Vjollca Ahmedi,Maximilian Agostini, Moshin Atta,Sabahat Cigdem Bagci,
Sex Rolespp.1-17, (2024)
MARKETING LETTERSno. 3 (2023): 367-374
Journal of Public Policy & Marketingno. 2 (2023): 115-132
Journal of Marketing Research (2023)
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Emotion (Washington, D.C.)no. 8 (2023): 2370-2384
EUROPEAN JOURNAL OF SOCIAL PSYCHOLOGYno. 6 (2023): 1191-1203
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SSRN Electronic Journal (2023)
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