An Interactive Visual Interface for Online Product Catalogs

One of the key elements of e-commerce systems is the online product catalog. It provides sellers with a content management system that assembles, aggregates, normalizes, and distributes product information. It also provides potential buyers with an interactive interface that offers a multimedia representation of the product information as well as retrieval, classification and ordering services. In this paper, we discuss the interface aspect of online product catalogs, focusing on its ability to help shoppers navigate and analyze product information. Specifically, we present a new interactive interface for online product catalogs that effectively enables the shopper to navigate through the product information space and analytically select suitable products.