Toward Emotional E-Commerce: The Customer Agent
KES '08 Proceedings of the 12th international conference on Knowledge-Based Intelligent Information and Engineering Systems, Part I（2008）
摘要
Experiencing and expressing emotions are integral parts of our life. In the retail area of commerce, emotion plays a fundamental role. When we choose or buy a commodity, our choice has a profound emotional dimension. We are social beings, we are influenced by others opinions, we have our opinions and we like to bargain for everything. This paper proposes a novel model, based on dimensional models of emotion, able to capture and interpret the customer emotional knowledge.
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关键词
fundamental role,customer emotional knowledge,emotions.,profound emotional dimension,dimensional model,customer agent,retail area,e-commerce,novel model,affective computing,emotional e-commerce,social being,integral part,e commerce,emotions
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