Spinning online: a case study of internet broadcasting by DJs

Personal video streaming websites have become common on the Internet. They are increasingly used by broadcasters, bands, and entertainers as performance spaces and community gathering places for "fans". In order to understand how such live broadcasting sites fare as venues for gigs and for the maintenance of fan communities, we studied a video streaming site that is home to a vibrant DJ community. We spent time as audience members, analyzed site usage data, interviewed and charted the online presence of DJs who perform regularly on the, and talked with the site designers about their vision for the site. We found DJs use a number of tools to maintain close connections with three communities--their peers, with sources for new music and for related show content, and with their fans. When streaming live performances, DJs use visual interface cues to gauge audience reaction and tailor their sets accordingly. DJs talked about the broadcast channel as 'a place', and reported close social connection with invited and regular audience members. We conclude our paper with observations regarding the nature of community involvement on performance centered webcasting sites.