A Study of Virtual Product Presentation with Whiteboard and Its Effect on Users Perception

In this paper, one innovative VPPW (Virtual Product Presentation with Whiteboard) system is proposed. The system provides multi-presentation virtual products and high level of interactivity on products to let users explore products online. In addition, semi-translucent multimedia whiteboards were provided in which users could study products information and explore 3D product simultaneously. By investigating the effect of consumers' attitude toward product, shopping enjoyment and purchase intention, this paper contributes to better understand how different level of interactivity influence consumer online shopping behavior.