Managing Publicity Campaigns with Semantic Technologies

Wee-Tiong Ang,Rajaraman Kanagasabai,Wei-Peng Seeto,Francis Tan,Weng-Fei Tang

Semantic Computing（2010）

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摘要

Tracking accurate readership, impact and timely delivery of the news is an important problem faced by Publicity Campaign managers. We present a solution for publicity campaign management and tracking with an integrated semantic infrastructure, called Knowle. Through detailed a walkthrough, we show how the system can be used for campaign management in a real-world scenario through a case study on “A*STAR Publicity Campaign Management”.

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关键词

star publicity,campaign management,text mining,timely delivery,semantic technologies,semantic networks,publicity campaign manager,accurate readership,knowle,case study,reasoning,important problem,publicity campaigns,ontologies,integrated semantic infrastructure,publicity campaign management,real-world scenario,public relations,nanotechnology,biomedical engineering,semantics

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