Information needs of public policy lobbyists

Our poster analyzes the information needs and processes of information seeking used by a particular set of professionals---public interest lobbyists, focusing on those dealing with public health policy. The research for this project focused on public health policy advocates in United Way organizations. We emphasize criteria for resource selection, focusing on the credibility of resources in supporting persuasive communication with legislators and other target audiences. Our poster establishes a particular information Context, as described in the theme of the iConference program.