Choosing the smart phone operating system for developing mobile applications

Technological advancements and market competition in the smart phone business are becoming more evident. In this article, we examine the decisional deliberation of the mobile application operating system (OS), to epitomize the development of the smart phone technology and its market. Specifically, we consider the OS vendor's market strategy, the preferences of individual and corporate buyers and the inclinations of mobile application developers in general when making decisional choices for OS adoption. It is through this analysis of the various factors and their current developments that we seek to inform organizational managers and/or individual developers on choosing the appropriate smart phone OSs. In order to evaluate the smart phone OSs we present a benchmark method based on six dimensions, namely: security, individual and organization buyer choice, market growth, ease of implementation and net revenue.