Indexing Boolean expressions

We consider the problem of efficiently indexing Disjunctive Normal Form (DNF) and Conjunctive Normal Form (CNF) Boolean expressions over a high-dimensional multi-valued attribute space. The goal is to rapidly find the set of Boolean expressions that evaluate to true for a given assignment of values to attributes. A solution to this problem has applications in online advertising (where a Boolean expression represents an advertiser's user targeting requirements, and an assignment of values to attributes represents the characteristics of a user visiting an online page) and in general any publish/subscribe system (where a Boolean expression represents a subscription, and an assignment of values to attributes represents an event). All existing solutions that we are aware of can only index a specialized sub-set of conjunctive and/or disjunctive expressions, and cannot efficiently handle general DNF and CNF expressions (including NOTs) over multi-valued attributes. In this paper, we present a novel solution based on the inverted list data structure that enables us to index arbitrarily complex DNF and CNF Boolean expressions over multi-valued attributes. An interesting aspect of our solution is that, by virtue of leveraging inverted lists traditionally used for ranked information retrieval, we can efficiently return the top-N matching Boolean expressions. This capability enables emerging applications such as ranked publish/subscribe systems [16], where only the top subscriptions that match an event are desired. For example, in online advertising there is a limit on the number of advertisements that can be shown on a given page and only the "best" advertisements can be displayed. We have evaluated our proposed technique based on data from an online advertising application, and the results show a dramatic performance improvement over prior techniques.