Information Scent and Web Navigation: Theory, Models, and Automated Usability Evaluation

Within a more Information Foraging Theory, we have developed a rational analysis of Web use, which has shaped a cognitive model of Web navigation called SNIF-ACT. An automated and practical method for initializing the model with requisite knowledge of information scent was developed based on Pointwise Mutual Information (PMI) computations from a local document corpus with a Web back-off. An automated Web usability tool called Bloodhound was developed that implements an algorithm that approximates the operation of the cognitive model. We report on succesful empirical tests of the SNIF-ACT cognitive mode, the PMI method, and Bloodhound.