What We See On The Teevee: The Average American, Godlike Announcers, And Neither Fear Nor Loathing In The 1972 Election

This examination of the 1972 Presidential Campaign and Election scrutinizes the media's methods of constructing a president's and candidate's image. With a focus on details such as the President's hairline and the content of partisan television commercials rather than the issues of Vietnam and Watergate, the popular images of Richard Nixon and George McGovern are matched with those provided by the alternative accounts of Hunter S. Thompson and a documentary produced by Top Value Television.