User Behaviour Captured by Mobile Phones.

The i-Zone initiative proposes a new approach to urban mobility management by using the latest mobile ICT technologies. It is about mobile phones that measure and analyse user behaviour in order to influence travel behaviour. By providing feedback to the traveller (self monitoring), by information sharing, or by providing positive incentives to travellers by road authorities and other stakeholders, improved mobility in a city may be achieved. The information is targeted on individual travel behaviour, and thus allows a personalized approach to influence travel behaviour. This enables a shift from a focus on intelligent transport systems, with the emphasis on infrastructure and car-to-car systems, to a more human-centric approach based on ambient intelligence.