Retrieval models for audience selection in display advertising

CIKM, pp. 593-598, 2011.

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Abstract:

Web applications often rely on user profiles of observed user actions, such as queries issued, page views, etc. In audience selection for display advertising, the audience that is likely to be responsive to a given ad campaign is identified via such profiles. We formalize the audience selection problem as a ranked retrieval task over an i...More

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