Privacy Violations Using Microtargeted Ads: A Case Study

Data Mining Workshops, 2010, Pages 474-482E.

Cited by: 109|Views18
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Abstract:

In this paper we propose a new class of attacks that exploit advertising systems offering micro targeting capabilities in order to breach user privacy. We study the advertising system offered by the world's largest online social network, Face book, and the risks that the design of the system poses to the privacy of its users. We propose, ...More

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