The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior

Tourism management, pp. 89-99, 2012.

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Keywords:
2009 H1N1Model of goal-directed behaviorNon-pharmaceutical interventionTravel intention

Abstract:

Theoretically, in the tourism context this study introduced a new concept of non-pharmaceutical intervention (NPI) for influenza, and tested the impact of NPI on the behavioral intention of potential international tourists. This study also extended the model of goal-directed behavior (MGB) by incorporating the new concepts of NPI, and the...More

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