Executive Summary and Conclusions This Sourcebook is for those wishing to find customers and succeed in printed electronics

wherever they choose to be in the value chain. It explains this emerging printed electronics value chain, with a glossary at the end to help those unfamiliar with the jargon. We explain the dynamics and describe your potential customers. We reveal where there is under and over supply through the value chain but note that, during the next ten and twenty years, those imbalances will change. We look in detail at the rules of the marketplace to reveal what can lead to sustainable profit and growth and where lies disaster.