Teenager-Peer Interaction And Its Contribution To A Family Purchase Decision: The Mediating Role Of Enduring Product Involvement

The influencing roles of teenager-peer interaction and enduring product involvement on a teen's contribution to a family purchase decision are examined using survey data from 1008 Tunisian teens. Results demonstrate that enduring product involvement mediates the relationship between teenager-peer interaction and the teenager's contribution. A structural equation model with supporting Bootstrap procedure is presented. Implications, limitations and suggestions for future research are discussed.