Prescriptive Analytics for Allocating Sales Teams to Opportunities

Dharmashankar Subramanian
Dharmashankar Subramanian

Data Mining Workshops, 2013, Pages 211-218.

Cited by: 9|Views12
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Abstract:

For companies with large sales forces whose sellers approach business clients in teams, the problem of allocating sales teams to sales opportunities is a critical management task for maximizing the revenue and profit of the company. We approach this problem via predictive and prescriptive analytics, where the former involves data mining t...More

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