Sentiment Variations in Text for Persuasion Technology.
PERSUASIVE 2014: Proceedings of the 9th International Conference on Persuasive Technology - Volume 8462(2014)
摘要
Accurate wording is essential in persuasive verbal communication. Through it speakers can provide an affective connotation to the text and reveal their disposition or induce a similar disposition on the recipient. All this is apparent in persuasion texts par excellence , such as political speech and advertisement. Automatic sentiment variations of existing linguistic expressions open the way to promising applications, yet it is a challenging problem. In this paper we describe a system which takes up this challenge, together with a framework for evaluating the persuasiveness of the newly produced expressions.
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关键词
Language-based persuasion, affective NLP, persuasiveness evaluation
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