Impact of query intent and search context on clickthrough behavior in sponsored search

Knowl. Inf. Syst., pp. 425-452, 2013.

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Abstract:

Implicit feedback techniques may be used for query intent detection, taking advantage of user behavior to understand their interests and preferences. In sponsored search, a primary concern is the user’s interest in purchasing or utilizing a commercial service, or what is called online commercial intent. In this paper, we develop a methodo...More

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