Impact of query intent and search context on clickthrough behavior in sponsored search
Knowl. Inf. Syst., pp. 425-452, 2013.
Implicit feedback techniques may be used for query intent detection, taking advantage of user behavior to understand their interests and preferences. In sponsored search, a primary concern is the user’s interest in purchasing or utilizing a commercial service, or what is called online commercial intent. In this paper, we develop a methodo...More
Get fulltext within 24h
Full Text (Upload PDF)
PPT (Upload PPT)