A feature-pair-based associative classification approach to look-alike modeling for conversion-oriented user-targeting in tail campaigns

WWW (Companion Volume), pp. 85-86, 2011.

Cited by: 20|Views65


Online advertising offers significantly finer granularity, which has been leveraged in state-of-the-art targeting methods, like Behavioral Targeting (BT). Such methods have been further complemented by recent work in Look-alike Modeling (LAM) which helps in creating models which are customized according to each advertiser's requirements a...More



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