Discovering business insights from multi-dimensional data to strengthen enterprise competitiveness: A case study in manufacturing industry
Service Operations and Logistics, and Informatics（2013）
摘要
With fierce competition in traditional manufacturing industry, it is urgent to find an effective way to gain competitive edge for enterprises to win market share. In this paper, we introduce novel ideas on new product design and customized product marketing in order to improve enterprises competitiveness by discovering business insights from multidimensional data, including product/customer profiles, sales data, Voice of Customers (VoC), and so on. A detailed case study on one famous home appliance manufacturer in China is given. Especially, VoC is introduced into new product design and the statistical model - Analysis on Variance (ANOVA) is applied to conduct in-depth data analysis.
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关键词
business insights,product customisation,product design,market opportunities,variance analysis,new product design and development,product-customer profiles,product customization,statistical analysis,voice-of-customers,china,voice of customer,anova,enterprise competitiveness,manufacturing industry,marketing,customized marketing,market research,home appliance manufacturer,domestic appliances,sales data,statistical model,data models,testing,data analysis,manufacturing,business,analysis of variance
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