Notice of Retraction Empirical Study on Gender Differences in Merchandise Picture Information Influencing Online Shopping Impulse

Notice of Retraction After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE's Publication Principles. We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper. The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org. Although there are lots of researches about online-stores, researchers seem to neglect the impact that merchandise pictures have on customers. We use the PDP (process dissociation procedure) to study different gender subjects' information automatic processing in face of different types of merchandise pictures with and without real human. The results will help reveal customers' online shopping impulse. The research results indicate that male and female subjects' automatic processing component is significantly higher in face of merchandise pictures with real human than without real human, and female subjects' controlled processing component is also significantly higher than male subjects' in face of merchandise pictures with real human, and male and female subjects' controlled processing component are both higher in face of pictures with real human than without real human. The conclusion reveals that merchandise pictures (especially with real human) can prompt customers' (especially female customers) shopping impulse.