An Online Customized Bundling and Pricing Strategy for E-Tailers

2010 International Conference on E-Product E-Service and E-Entertainment, ICEEE2010（2010）

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摘要

This paper proposes an Online Customized Bundling and Pricing (OCBP) strategy, which provides each customer a particular bundle with corresponding price, for e-tailers to selling more goods and gaining more profits. We model the OCBP problem as a mixed-integer programming and design a heuristic algorism to solve the problem. Numerical studies show that a possible profit gain of 15-45 per cent could make it well worth investigating this approach to pricing.

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关键词

electronic commerce,integer programming,pricing,retail data processing,ocbp strategy,e-tailers,heuristic algorithm,mixed integer programming,online customized bundling and pricing,profitability

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