Going Multi-viral: Synthedemic Modelling of Internet-based Spreading Phenomena.

Epidemics of a biological and technological nature pervade modern life. For centuries, scientific research focused on biological epidemics, with simple compartmental epidemiological models emerging as the dominant explanatory paradigm. Yet there has been limited translation of this effort to explain internet-based spreading phenomena. Indeed, single-epidemic models are inadequate to explain the multimodal nature of complex phenomena. In this paper we propose a novel paradigm for modelling internet-based spreading phenomena based on the composition of multiple compartmental epidemiological models. Our approach is inspired by Fourier analysis, but rather than trigonometric wave forms, our components are compartmental epidemiological models. We show results on simulated multiple epidemic data, swine flu data and BitTorrent downloads of a popular music artist. Our technique can characterise these multimodal data sets utilising a parsimonous number of subepidemic models.