Development of EsSense25, a shorter version of the EsSense Profile®

•We used a sorting procedure to develop a 25-item version (EsSense25) of the 39-item EsSense Profile®.•Comparison of the two versions through sorting and clustering revealed no loss of emotion dimensions with the shorter list.•Applications of EsSense25 and EsSense Profile® to characterize emotional responses to tasted foods and food names yielded similar factor structures.•Mean ratings for some emotions were higher with EsSense25 than with the EsSense Profile®.•We conclude that EsSense25 is an efficient method for collecting product emotion data, but researchers should use some caution when directly comparing data obtained with the shorter vs. longer forms.