Toward Everyone's IT: A Study of Consumerization at GlobalBankCorp

Robert Wayne Gregory,Thierry Jean Ruch,Evgeny A. Kaganer,Ola Henfridsson

Academy of Management Proceedings（2014）

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摘要

The adoption and use of consumer information technology (IT) solutions in the enterprise is on the rise. The phenomenon, often referred to as consumerization, has a significant potential to reshape...

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