Developing Novel Methods To Assess Long-Term Sustainability Of Creative Capacity Building And Applied Creativity

Creativity, the ability to create novel and useful outcomes, has been widely recognized as an essential skill for both entrepreneurial and every-day success. Given the vital import of creativity in our everyday lives, our research proposes to examine the impact and sustainability of creative capacity building using targeted training. In this chapter, we provide (a) a summary of behavioral results of creative capacity enhancement following 5-weeks of targeted training; (b) an unique experimental design to examine the long-term (after 1 year) sustainability of creative capacity building and the effect of a "booster-shot" of creativity training; and (c) preliminary insights and proposed work on the newly developed Design Test of Creativity Thinking (DTCT) to assess applied creativity. Altogether, we anticipate that our work will provide valuable insights into creative capacity building and assessment.