Web Site Localization in the Chinese Market
JOURNAL OF ELECTRONIC COMMERCE RESEARCH(2012)
摘要
After content analyzing 100 multinational companies' webpages for American and Chinese consumers respectively, this study validates Singh et al.'s [2009] localization framework (i.e., cultural customization, content localization and translation quality) in the Chinese market and present best practices in localizing websites for the Chinese market.
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关键词
Website localization,Chinese market,Cultural customization,Content localization,Translation quality
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