Context Matters: Examining 'Soft' And 'Hard' Approaches To Employee Engagement In Two Workplaces

This paper reports different managerial approaches to engaging employees in two contrasting organizations. We categorize these approaches to employee engagement as hard' and soft', and examine how these reflect the different external contexts in which management operate and, in particular, their influence on management's ability to promote a supportive internal context. The paper extends the existing literature on the antecedents of engagement by illustrating the importance of combining practitioner concerns about the role and practice of managers with the insights derived from the psychological literature relating to job features. We build from these two approaches to include important features of organizational context to examine the tensions and constraints management encounter in promoting engagement. Our analysis draws on the critical organizational and HRM literature to make a contribution to understanding different applications of employee engagement within organizations. In so doing, we outline a situated and critical reading of organizations to better appreciate that management practices are complex, contested, emergent, locally enacted and context specific, and thereby provide new insights into the inherent challenges of delivering engaged employees.