Wal-Mart Development in Chinese Market: Problems and Countermeasures—Based on the Enterprise Culture and Ethics

It is an indisputable that Wal-Mart did not operate smoothly in China. based on the development dilemma, this paper analyzes the internal and external factors of Wal-Mart developing in Chinese market, founds that differences in consumption habits and management culture, friction with China suppliers result Wal-Mart developed unlucky in Chinese market. Finally, According to Wal-Mart’s SWOT analysis, makes relevant recommendations: changing the principle of direct purchase, adapting to China’s system and culture, changing the location strategy, improving efficiency to reduce costs, and providing safe and high quality goods and service. Key words: Wal-Mart; Chinese market; Problems and countermeasures; Enterprise culture and ethics