Personalized Persuasion Services For Route Planning Applications

Current transportation practices are not sustainable as greenhouse gas (GHG) emissions from the transport sector are increasing at a faster rate than any other energy using sector, especially in urban environments. Technology based behavioural change interventions towards adopting transportation habits that rely more on the use of public transportation, bicycles and walking and less on private cars can provide the means to reduce GHG emissions, mitigate the effects on the environment and improve the quality of life in urban areas. In this paper, we present our approach to support sustainable transportation decisions and nudge users to select more environmental friendly routes through a set of personalized persuasion services which are embedded in route planning applications. The proposed services leverage a multitude of relevant information elements including user profile characteristics and contextual information in order to nudge users to follow green transportation routes.