I Know You'll Be Back: Interpretable New User Clustering and Churn Prediction on a Mobile Social Application
KDD, pp. 914-922, 2018.
As online platforms are striving to get more users, a critical challenge is user churn, which is especially concerning for new users. In this paper, by taking the anonymous large-scale real-world data from Snapchat as an example, we develop ClusChurn , a systematic two-step framework for interpretable new user clustering and churn predict...More
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