From 2, 772 segments to five personas: Summarizing a diverse online audience by generating culturally adapted personas
First Monday, Volume 23, Issue 6, 2018.
Understanding users in the era of social media is challenging, requiring organizations to adopt novel computation-aided approaches. To exemplify such an approach, we retrieved information on millions of interactions with YouTube video content from a major Middle Eastern media outlet, to automatically generate personas that capture how dif...More
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