From 2, 772 segments to five personas: Summarizing a diverse online audience by generating culturally adapted personas

First Monday, Volume 23, Issue 6, 2018.

Cited by: 15|Bibtex|Views44
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Other Links: dblp.uni-trier.de|academic.microsoft.com

Abstract:

Understanding users in the era of social media is challenging, requiring organizations to adopt novel computation-aided approaches. To exemplify such an approach, we retrieved information on millions of interactions with YouTube video content from a major Middle Eastern media outlet, to automatically generate personas that capture how dif...More

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