Potential and Limitations of Playful Technology to Support Infant Feeding.

Breastfeeding is widely promoted due to its health benefits for infants, but breastfeeding rates in many industrialised countries are low, and some mothers struggle to establish a positive feeding relationship with their child. We draw from breastfeeding research along with a qualitative enquiry into the lived experiences of breastfeeding mothers to outline an agenda for the design of playful technology to support healthy infant feeding. We describe how games can (and cannot) be leveraged to support the feeding journey and normalize breastfeeding, while respecting individual feeding choices, targeting mothers, partners, and wider society, laying out an agenda for future research.