Big data in psychology: A framework for research advancement.

The potential for big data to provide value for psychology is significant. However, the pursuit of big data remains an uncertain and risky undertaking for the average psychological researcher. In this article, we address some of this uncertainty by discussing the potential impact of big data on the type of data available for psychological research, addressing the benefits and most significant challenges that emerge from these data, and organizing a variety of research opportunities for psychology. Our article yields two central insights. First, we highlight that big data research efforts are more readily accessible than many researchers realize, particularly with the emergence of open-source research tools, digital platforms, and instrumentation. Second, we argue that opportunities for big data research are diverse and differ both in their fit for varying research goals, as well as in the challenges they bring about. Ultimately, our outlook for researchers in psychology using and benefiting from big data is cautiously optimistic. Although not all big data efforts are suited for all researchers or all areas within psychology, big data research prospects are diverse, expanding, and promising for psychology and related disciplines.